Micro-Roasting Mastery: Customer Success Story ft. Baristatus Co.
Baristatus Co are coffee explorers dedicated to unlocking excellence with the ROEST sample roaster. With their non-profit model and three special categories, they curate the best coffees for enthusiasts worldwide. The ROEST empowers them to achieve precision, experiment, and fuel their growth. Join the revolution and elevate your coffee experience.
Baristatus Co, led by founder Hasim Solmaz, is not your ordinary coffee company. They see themselves as explorers, embarking on a relentless pursuit of the best award-winning coffee beans, top-notch roasters, and experimental micro-lots. Their endless journey brings forth the most precious and authentic coffee experiences tailored to coffee enthusiasts everywhere.
A Unique Business Concept and Vision
Baristatus stands out from the crowd with its non-profit business model, focused on making the best coffees available to their fellow coffee lovers. They curate their offerings in three special categories: Exotic, Experimental, and Excellence. As the first and only Alliance of Coffee Excellence (ACE) and Cup of Excellence member, Baristatus is dedicated to supplying exceptional coffee collections globally.
Baristatus has a unique coffee selection for true coffee enthusiasts. They recently won the bid and purchased the Costa Rica Cup of Excellence 2022 No#1A, Honey Gesha.
Exceptional coffee experience tailored to each customer
Every ROEST roaster has its own unique name based on a place in Norway.
Baristatus Co's commitment to quality and personalized service led them to choose the ROEST sample roaster as an essential tool in their coffee roasting operations. With the ROEST, they achieve the precision and control required to maintain their high-potential coffee beans' utmost quality and consistency. This aligns perfectly with their vision of delivering an exceptional coffee experience tailored to their customer's preferences.
Fueling Growth and Success
The ROEST sample roaster has been instrumental in driving the growth and success of Baristatus. Previously, they relied on bigger commercial-sized roasters, limiting their ability to offer the freshest coffee within optimal timeframes. “Since we are dealing with nano-lots, commercial-size roasters -even 1kg capacity ones- are too big for us to roast our special coffees,“ explains Hasim.
Thanks to the ROEST, they can now make small test batches, iterate on their recipes, and maintain complete control over the roasting process. This has empowered them to expand their offerings and delight coffee enthusiasts with exceptional coffees.
“High-potential beans require higher control, repeatability, and consistency. ROEST is giving it all to us! We can repeat our recipes every time without any hesitation; several back-to-back roasts and the same consistency.”
Elevating Expertise and Collaboration
The ROEST sample roaster creates a new sense of collaboration within the coffee community. Through the ROEST forum and library, Baristatus exchanges recipes, develops innovative techniques, and shares feedback with other Alliance for Coffee Excellence members.
The continuous updates and features of the ROEST have further enriched their roasting experience and deepened their knowledge: “Being IOT based high-tech device, every morning ROEST can surprise you with a new value-added feature! When I first purchased it, it was up to 120 grams, and now I can roast with the same roaster up to 200 grams! Or Between Batch Protocol is a completely new and quite useful tool that we got for free from any of these usual updates.“
Empowering Micro-Roasting Businesses
The ROEST sample roaster is a game-changer for those starting a micro-roasting business. Its compact size and exceptional precision make it an ideal choice for handling small batch sizes, varietals, and experimental processes. With the ROEST, micro-roasters can confidently roast the best beans and deliver extraordinary coffee experiences like Baristatus.
“Our Baristatus nano-roastery allows us to process the best beans; this would never happen with commercial-size roasting machines. With full confidence, we are now able to handle different varietals, processes, and batch sizes up to 200 grams!”
If you're passionate about coffee and seeking to elevate your roasting game, the ROEST sample roaster is the perfect ally. Talk to our team to find out more about this sample roaster.
To learn more about Baristatus Co and their coffee offerings, visit their website and join them in celebrating the artistry and excellence of coffee.
Photo credit for this blog: Baristatus Co
Customer Success Story: Unique Foods & Finca La Senda
The story of Unique Foods, a coffee importer in Switzerland, starts at the farm Finca La Senda in Acatenango, Guatemala. Maria Eugenia and her husband, Arnoldo Pérez, have grown coffee here for decades. Four years ago, Yancy, their daughter, and Pablo decided to improve the quality of their coffee and started the production of Specialty Coffee. They didn’t stop there. Their biggest challenge was delivering the same quality to the final customer.
The story of Unique Foods, a coffee importer in Switzerland, starts at the farm Finca La Senda in Acatenango, Guatemala. Maria Eugenia and her husband, Arnoldo Pérez, have grown coffee here for decades. Four years ago, Yancy, their daughter, and Pablo decided to improve the quality of their coffee and started the production of Specialty Coffee. They didn’t stop there. Their biggest challenge was delivering the same quality to the final customer.
Innovation, customer experience, and efficiency in the family business
Entering new markets, they realized they had little control over how the coffee was presented to their customers. After all, coffee roasting is essential when unlocking the flavors in the cup. “What can we do more for our customers?” Yancy wondered. And soon enough, with Pablo, they founded the coffee import company in Zurich, Switzerland - the Unique Foods.
The whole family at Finca La Senda.
What makes the Finca La Senda and Unique Foods stand out is the passion and dedication of its team to deliver the best cup of coffee to your table. When talking to Yancy, you might daydream about joining their family business.
The beautiful view from Finca la Senda.
A tailored and consistent roast is crucial both at the farm and in Switzerland.
At the farm, a consistent and coffee-specific roast is vital to compare the quality of every single lot and to understand the impact of changes to the processing protocol on the quality of the coffee. The result of their experiments can be cupped and assessed without the bias of an inconsistent roast. This drives and accelerates innovation at the farm.
At the same time, unlocking the full potential of coffee is vital for Unique Foods, as it helps clients better understand and assess the flavor profiles of different coffee varieties and processing methods. This greatly improves client experience and satisfaction.
The whole family at their farm Finca La Senda in Guatemala.
Finally, you have many daily tasks when running a family business with a worldwide reach. Being efficient is crucial. Yancy and Pablo found themselves struggling to achieve that in their lab. Roasting with the old customized roaster required a lot of their time spent during the roasting process. They needed a reliable automated roaster that is easy to use - that's when the ROEST sample roaster came into the picture.
Passion, dedication, and the ROEST Sample Roaster
Yancy and Pablo deeply care for their coffee and customers. They share that passion with the whole team and apply it to all their tasks, sample roasting included. They spend enough time finding the right roasting profile and looking for parameters to improve the cup. Their team makes the maximum effort to follow the quality standards they set for themselves. Yancy describes the ROEST sample roaster as the queen of the team. It’s the most valuable machine they have.
”ROEST does everything practically independently and allows us to do many things in parallel during each roasting session. Before, this was impossible - everything was a sequential process that lasted until late at night, but now with the ROEST, we save a lot of time."
- Yancy Eugenia Perez
Roasting with a view. Zurich, QC lab at Unique Foods.
Since they started using ROEST, life in the QC lab has changed radically. The sample roaster runs automatically without much of their time and effort. It allows them to focus on other tasks during each roasting session. They also travel with the sample roaster from Switzerland to Guatemala during the harvest season. In their lab at the farm, they roast up to 60 samples daily.
The continuous journey of delivering excellence
Have they succeeded in delivering the best quality of their coffee to the final customer? It’s a journey that has to be maintained daily, not the finish line to cross. With every message of gratitude they receive from customers worldwide, they know it is worth all the effort. Despite the challenges, the praise they receive gives them joy and the energy to keep going.
Yancy and Pablo's story is a testament to the power of passion and dedication. Their story highlights the importance of controlling the process to achieve the highest possible results. The sample roaster helps them achieve this, sample roasting in Switzerland and Guatemala while producing high-quality coffee.
Yancy and her mother, Maria, with their ROEST sample roaster at their farm in Guatemala.
Interested in a ROEST sample roaster?
Liked reading this? Check out our customer success story on Origin Coffee Lab.
Customer Success Story: Origin Coffee Lab
At Origin Coffee Lab (OCL), Jose Rivera and his team work tirelessly during the peak harvest season to ensure they offer the best quality coffee to their clients. However, with the vast number of coffee samples they need to analyze, sample roast, and cup - time is of the essence. That's where the ROEST sample roaster comes in to help.
At Origin Coffee Lab (OCL), Jose Rivera and his team work tirelessly during the peak harvest season to ensure they offer the best quality coffee to their clients. However, with the vast number of coffee samples, they need to analyze, sample roast, and cup - time is of the essence. That's where the ROEST sample roaster comes in to help.
The view of Origin Coffee Lab farm in Peru.
Costing expertise and quality control
Jose, who had acquired knowledge about the coffee industry while working as Director of Green Coffee in a small roastery in Chicago, knows that to break down the costs of each coffee, he needs to understand how the other side of the industry works. This understanding has helped him to calculate prices more precisely and be more competitive in the market.
To offer high-quality coffee, OCL has a rigorous and exhaustive quality control process in its lab. Jose believes that this sets them apart from other organizations. However, this process can be time-consuming, especially during peak harvest season when they need to analyze, sample roast, and taste many coffee samples during the cupping.
Jose and his team cupping coffee to ensure quality.
Revolutionizing sample roasting and tasting
ROEST sample roaster has made an enormous difference at OCL. A team of 5 tasters and 5 sample roasters can roast up to 9 samples every 15 minutes, significantly reducing the time it takes to roast and taste coffee samples. The sample roasters run non-stop from 8 am to 7 pm, and they can taste up to 1750 cups of coffee a day with its help.
“The workload was so intense that we decided to try ROEST, and the change was spectacular. We have reduced times: what we used to do with six drums of Probat, we now do with three ROESTs.”
Jose is impressed with the sample roaster's performance and says, "I don't think there is a company in the world that gives these roasters as much of a hard time as us." Yet, even with this high performance, the roasters are running smoothly, and the OCL team can rely on them. In addition to reducing time, ROEST has also enabled their team to roast in fully automatic mode, freeing up more time to learn how to taste and analyze coffee and manage the lab. This has helped them to develop professionally in a more efficient way.
A well-equipped coffee lab with ROEST sample roasters.
With the help of the ROEST sample roasters, Origin Coffee Lab can now offer high-quality coffee to its clients while significantly reducing operational time and costs. Their commitment to quality control and investment in modern equipment like ROEST is a testament to their dedication to the specialty coffee industry and their clients.
Interested in the ROEST sample roaster?
Jose Riviera and Origin Coffee Lab is an exclusive distributor of ROEST sample roasters in Peru - find their contact information here.
Liked reading about our customers? Check out our interview with Katja Klein - Founder of Kontext Coffee Company.